How did you get involved with the live video community? What were the biggest challenges when you started?
I’ve been doing live video since 2008 when YouStream.TV became a thing and back in that day you needed to have a pretty robust computer and a studio because there weren’t really apps for the phone to go live. So we had a camcorder attached to a powerful Mac and we did the live broadcasts from my studio in my office every Wednesday. We had a large TV that we placed in front of the desk so that we could see questions in the chatroom and we engaged with the audience. It was a lot of fun then. It’s a lot of fun now.
Why are you passionate about live video?
We are clearly a visually oriented society. People spend hours each day and week watching television and we’ve now been trained to consume what we want when we it and the way we want it. The timing couldn’t be more perfect for live video to be something that levels the playing field so that anybody with a message, whether it’s business or personal or social, whatever the reason is, to be able to hop on to their phone and instantly be broadcasting to the world. I’m excited that the power to share content is put in the hands of absolutely anybody with a smartphone.
I’ll tell you what’s more important than how professional your production is–the quality of your content.Content will always be king and it will always trump production values.
What advice would you give to people who are just getting started?
You know, when people are getting started they are so concerned about how professional their production is going to be. I’ll tell you what’s more important than how professional your production is–the quality of your content.Content will always be king and it will always trump production values. Now, that’s not to say that production can’t be helpful in producing quality content but what you’re sharing is always going to be of the utmost importance.
How would you describe your brand or voice as a live streamer?
Because I’ve been doing live video since 2008 I’ve had an opportunity to play with the various technologies that are made available and the applications that have come out really since 2014 so a lot of people look to me as a leader in the space. I was the most followed person on blab.im with over 80,000 followers, I’ve got over 16,000 on Periscope and each broadcast that I do has over 1,500 or so people that view it. So I see myself not just as a teacher but also as one that can inspire others to take up the mantle of doing live video. I like to encourage people to share their message using this technology.
How has live video helped you make a bigger impact?
I actually got my start as a radio DJ and then I did some television commercials and so, as a broadcaster, as a podcaster, and on air talent I’ve had a lot of experience being in front of the microphone and in front of the camera. For me, I really enjoy doing live video. It gives me an opportunity to share my message, whatever that might be, that’s on my mind with an audience that wants to hear what I have to say.
As a content creator who are those in the community that you most admire, and why?
There’s a lot of people creating really great content and some of them are on different platforms. For example, the two Alex’s--Alex Kahn and Alex Pettitt both use Periscope pretty heavily to share their message. Then we’ve got people like Brian Fanzo that’s using Facebook Live in a lot of really great ways. And, of course, people like Shaun Ayala and GiniCanBreathe that are producing good content on Snapchat. I’m keeping my eye on these and others as inspiration for the work that I do.
Why are you excited about .LIVE?
I feel like .LIVE becomes the about me of the live video space. I see it as a one-stop show for anybody that is broadcasting to be able to reference their followers to all the things that they’re doing in live video.
What’s one thing your audience doesn’t know about you?
What many people might not know is I’m actually a collector of vintage software. I have literally hundreds of vintage computer games in the boxes with floppy discs. We’re talking three and a half inch discs, five and a quarter inch discs dating all the way back to 1980.
Where can fans find you?
Well, since I’m the only Joel Comm in the world to my knowledge everywhere on the web it’s @JoelComm or JoelComm.com.