Marc Gawith with be.LIVE answers questions from the #LetsLivestream community

Rachel Moore: All right. We are here, thank you for joining us today. This is the Let’s livestream rehash, if you will. We’re here on the .live page, and I’m sitting here with Marc Gawith. Marc, how are you doing?

Marc Gawith: I’m doing fantastic. It’s good to see you again, and good to hear that you have a voice.

Rachel Moore: I know. I know, I’m very excited about being able to talk again. You can imagine, someone who particularly like the livestream a lot, and then having, literally, no volume coming out was my own personal version of hell, for about ten days. I’m glad to be back, and Marc, I’m excited too because, during the time that I had no voice, we had you as a guest on our Twitter chat, LetsLivestream. It’s the only Twitter chat out there that is dedicated solely, to livestreaming, and we’re really excited to have you on because, let’s see, something happened in the recent, like last two weeks that involved you heavily. Can you tell us about this thing called be.live, please?

Marc Gawith: Yeah, so our company Rightside, the overall company, we created and launched a community site for the live video creator community. We did a lot of research, we did a lot of outreach to a lot of the live video creators that I’ve gotten to know over the last year and found out, what is missing. What’s missing in live video? We basically took it upon ourselves to build a community site where we aggregate, share the best of, have discoverability, all of that stuff, for everything that’s happening in live video, regardless of the platform that you’re on. We really want to be part of this community. We feel like we are a part of the community, but we want to do everything we can to take it to the next level. That’s why be.live exists.

Rachel Moore: Well, that’s great, and honestly that answers the first question we had for you, last week, from the Twitter chat. Just that mission. I love, personally, the notion that you guys are just out there trying to create a space for livestreamers like my self and like you guys there. How did you recognize that need? Obviously livestreaming has been growing by leaps a bounds since Meerkat first came on the scene and stuff, and when we had Google Hangouts even, but gosh, those mobile apps, and stuff. How did you guys start to recognize the need for a community like be.live?

Marc Gawith: I think a lot of it just came from our creators. People that are dot live adopters. People that I’ve met through going to places like, summit live, and social media marketing world and things like that, and getting to know those people that have really been immersed in it since the beginning. We knew we wanted to launch a site, we knew we wanted to do something revolving around community. We wanted to have some sort of a community and so we toyed around with this idea of having almost like a systematic way to become a member of the community, and when you’re a member of a community, there’s perks, and we just just thought that as a little bit too structured.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: It’s a little too, almost sales-ey for this space?

Rachel Moore: Yeah.

Marc Gawith: Live video is all about community. It’s people helping people. There’s so many good people in the space that want to help each other, and want to help each other succeed, and learn, and do good things. We thought, well, what better way to really be a part of the community than to create a true community site? We launched it and out a lot of thought, and energy, and effort into it, so here we are.

Rachel Moore: I love that too, and just to give an overview to why Letslivestream, our Twitter chat, reached out to you, that’s essentially what we’re trying to do. We’re trying to be very, all encompassing. There’s no specific platform or streamer, or anything that we’re trying to push out. We’re actually just trying to address, that there is this whole micro-chasm of livestreaming out there now, that has any variety of people who are trying to broadcast, trying to use a platform, trying to use platforms to get messages out, or content, people doing it badly, people doing it well, and I really loved the idea that you guys were like hey, let’s just all make this a better place. Let’s learn from each other.
You’re not trying to say, well, we only want celebrities, we actually want the people who are just entering. Let’s help create an on ramp for you to get in and really use this amazing tool that we’re all getting used to. I know that was a wonderful match up for us, for Letslivestream, to say hey, can we have you guys on and talk about that community you’re building, because I know you and I have seen all the Facebook groups, and even Linkedin, and stuff like that, but different groups out there that are for livestreaming. I’ve got one. There are several out there. I think I’m a member of four.

Marc Gawith: Yeah.

Rachel Moore: It’s great that you guys actually just have this open website, or this website that brings all that together, an I think that’s fantastic that you guys do that. Can you tell us, who was involved? You talked about it a little bit, but let’s look at some names and stuff. Who all was involved in the creation of be.live?

Marc Gawith: Yeah, so we have a team here internally that we assembled. Myself, a few key players in our marketing group, the key owners of business development and all the way up to our CEO, was involved in the conversations of this.

Rachel Moore: Yeah.

Marc Gawith: It wasn’t anything we took lightly. From an external perspective, we wanted to, this site is for live video creators. What better way to figure out what they want, than getting them involved? We spent time with the likes of Brian Fanzo, and Joel Comm, and Alex Pettit, and Victoria Taylor, and we asked them these question, Vincenzo Landino was involved in it as well. We had sometimes, an hour long conversation of, if we were to build something, what would you want us to build? We didn’t put any limitations on them, we really wanted to hear their feedback.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: Basically, Fanzo was just, we gave him the lay of the land, like here’s what we’re looking to do, and I swear he talked for like, forty five minutes straight after that.

Rachel Moore: I bet.

Marc Gawith: He had so many ideas. We had a lot of really good feedback from the community members and we were able to take that back to our team and go through and say, what’s feasible, out of the gate, what can we initially do, what are the best ideas, or the things that we’re hearing from everyone. That’s how the first iteration of be.live came to exist, is really, ultimately, from all of the creators that we tapped into.

Rachel Moore: Mm-hmm (affirmative). I love that you didn’t just focus on one or two, but you went broadly because, each of these people has a different niche that they work in, or multiple ones, that they obviously all, you were able to crowd source that a bit it sounds like, to just pull all the best pieces and say, oh gosh, this is what we need to take care that we pay attention to, or things to, let’s leave that out so we can create the community that you wanted, right?

Marc Gawith: Yeah, exactly. We know that, from a livestreaming perspective, people come from all walks of life. People are doing it for personal reasons, people are doing it for professional reasons, people are trying to build their businesses with it, there are brands that are getting involved with this. There is so much happening with live video. We wanted to be able to have a site that would encompass all of that.

Rachel Moore: Yeah.

Marc Gawith: That it’s not just the one2one, or it’s not just Periscope, or it’s not just Facebook, but it’s every platform, that exists out there.

Rachel Moore: Quick question, so you guys, remind me again, I think you launched, I want to say, it was like the last week of October, October 23rd or 24th?

Marc Gawith: We actually launched officially, we put out press release, both via the traditional ways and via Livestream. We launched on the 25th, which is the same day as the LiveFronts event.

Rachel Moore: That’s right.

Marc Gawith: Which actually, I know that you’re having a Twitter chat about the LiveFronts today.

Rachel Moore: That’s right.

Marc Gawith: Hoping I can tune into that and maybe, provide some insight since I was lucky enough to be on a panel there and speaking. That’s when we launched. We’ve basically been out for about two weeks.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: I think we started with twenty nine followers on our Twitter account, and were north of I believe, eight hundred now.

Rachel Moore: Woo hoo.

Marc Gawith: I think from the Twitter chat, I think we got somewhere between fifty and a hundred followers, from that one day. We’re had a really god response so far, from the community.

Rachel Moore: That’s awesome. Real, quick, just so people know, because obviously people tend to be cross platform. Where can we find you on Twitter? What’s you handle?

Marc Gawith: It’s @dotlive, is the Twitter handle. We are on Facebook as well, and it’s @bedotlive, so all spelled out, bedotlive, on Facebook.

Rachel Moore: Gotcha, that’s awesome.

Marc Gawith: If you-

Rachel Moore: Go ahead.

Marc Gawith: If you go to be.live, our website, there are links to our social media channels, in the top left corner. I think we have YouTube, Facebook , and Twitter, available there.

Rachel Moore: That’s awesome. Did you, and I want to say this too because I knew about it, and actually watched. I think, what I liked about your rolling out to the masses, your press release was live, was it not? You did a live version of your press release from the Facebook page, right? Did you include any livestreamers in that one?

Marc Gawith: Yeah. We did a live video press release. We’re very big fans of, sort of, eating your own dog food, so to speak. If we have a community site for live video, we need to be involved in the live video community. We thought, what better way to do this, than to have a live press release.

Rachel Moore: Yeah.

Marc Gawith: Yes, I know that you were able to attend, but I think you were on the way to losing your voice, at that point. We had yourself, we had Ross Brand, we have Jen Hoverstad from the show.live. Ross Brand is obviously from Livestream Universe. We had Vicki Taylor, we had Vincenzo Landino, who was on the same panel that I was on, at the LiveFronts. He actually tuned in from the greenroom at the LiveFronts event.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: At the very end we had Ryan Steinolfson, who’s PeriscopeRyan. He joined in from La Jolla at six-thirty a.m. We had a fair number of people that were able to attend. Sent an invite out to Joel Comm, who we were hoping to get on as well, but he was in Calgary, at a speaking event, so he was not able to join. Overall, really good turnout. I was glad that we were able to get a half dozen people on there, just to provide their insights and input.

Rachel Moore: Yeah, that was amazing. I love that you had quite the gambit, you just went wide with it, and had a lot of people in there, which again, it’s very social. livestreaming is a very social media friendly aspect of that, of getting the word out and using those influencers, was great. Let’s talk about livestreaming itself, I know we were talking off air about this a little bit. I could be easy to confuse be.live as a platform. It is not. It’s a community. There are so many platforms rolling out. We seem to see a new one once a week at least where, oh, everybody’s got to go try this one. What does this one do? How does this compare with the other ones? Does it broadcast on Facebook Live? We’re using one today called, belive.tv, which is very similar to your name, but not the same.

Marc Gawith: Correct.

Rachel Moore: That brings the question, do you guys focus on any specific livestreaming platform or not? How do you guys approach that?

Marc Gawith: No, we want to be platform agnostic. We use that terminology internally because, our domain name, our offering, the .live domain name, is platform agnostic. You can use a .live domain name regardless of the hosting platform that you’re on, regardless of the domain registrar you’re with, regardless of the livestreaming platform that you broadcast to.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: We’re seeing people use it from Periscope, to Facebook, to Switcher Studio, BeLive TV, I mean obviously, BeLive broadcasts to Facebook live, but regardless of the platform you’re on, a .live domain name can help you with branding your live video and create a short, memorable way to get people to your broadcast.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: You know, like right now, looking in the address bar where belive.tv/broadcast/facetoface, and this long alpha numeric URL, if you were to share that out on Twitter, Facebook, anything like that, yeah, it’s going to hyperlink it, but if you share that out, let’s say, it doesn’t pass the radio test. We’ll just put it that way. You can’t read that to someone and they’re going to remember it. You can say hey, I’m live at rachel.live, or I’m live at marc.live. That is so much easier for someone to remember, and you can simply just set that up as a URL redirect to your broadcast, that you’re doing, to basically get people there.

Rachel Moore: Yeah. I remember running into that. I know my compadre, with letslivestream, Jen Nelson, likes to call blab, that platform, that B-word, which shall not be named. A lot of us livestreamers had run into that where we were broadcasting from one platform, and bringing people to said platform, well, then you have to hopscotch to another platform because, that one might be unstable, or go away. Then you’re in a bind. I love that you brought up the radio test. I was just talking to a client the other day where, they wanted to put this really long URL on a banner. Nobody’s going to be able to remember that and type all that in later. You have to go something short that, hey, if they needed to, they could, oh, what was that domain, Rachel.live. I could totally type that in, find my livestreams.
I know you and I had talked about where Facebook, we really need them to come out with a custom link for each livestreamer to say, here, where all my Facebook Live videos are. Put those there, so I can redirect my .live there. Hopefully they’ll come out with that, but I’m a big proponent of that, what you had just talked about, using a .live URL, your own custom one, is smart for livestreamers, because, regardless of where you’re livestreaming, you can drive people there so they can interact, and partake, and enjoy what your content is. It’s really smart thing.

Marc Gawith: Yeah.

Rachel Moore: With regard to that, let’s talk about the future because, you guys obviously working in, with livestreamers, working in that community, how do you anticipate livestreaming is going to change, and develop, and grow in the next year?

Marc Gawith: Yeah, this is actually an interesting question because, we’re looking at this right now, and if you have thoughts or anything that you’d like to share with the BeLive community, we would love for you to give us your look back at 2016, and look forward for 2017. Where are we at now versus, where will we be next year. Essentially, live video is not just a fad. It’s going to be here for a long time, essentially. It is a new marketing tool. A guy on the panel that I sat on at the LiveFronts, he works for Ipowow, he basically said, with live video you have the chance to do something new, and unique, and daring, with your marketing. This is a nontraditional marketing method, so why don’t you try something new. Be unique. Be different.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: I think that’s what’s so cool about live video. It gives us, as individuals, brands, the ability to do something a little bit different, a little bit outside the box. Obviously, the election just happened last night, but to see everything that was livestreamed, with the election, and how many people were watching, is just mind boggling to me. Jim Bell, who is the head of the NBC Olympics, spoke the opening keynote at the LiveFronts, and he said, this year, in Rio, there were over two hundred billion minutes of Olympics coverage consumed, and only three percent of that, was via digital, via, non-traditional TV. Only three percent, and we think live video is popular right now. It’s such a small, small portion of the way that people are consuming data currently. It can only go up from here.

Rachel Moore: Exactly.

Marc Gawith: I really think that we’re at this tipping point right now, where we’re going to start to see an explosion. We’re seeing big brands start to adopt it. Some stuff that we’re about to announce this week and it’s really pretty cool. Stay tuned for that but, just cool ways that brands are using it.

Rachel Moore: I couldn’t agree more. I consult with companies, businesses, who are usually trying to figure out, usually one Facebook, how can they gain it a bit more. I’ve got a Facebook page, I don’t necessarily want to pay to play> What if I don’t have the budget for that? I’m always telling them, right now is the best time for you to get on Facebook Live because you’re instantly going to get at least, three times more reach and engagement on that post because Facebook wants, right now everybody, Facebook wants you to go live. We’ve seen that in the mobile apps too, that live button just keeps getting more prominent moving on up to the app. It is such an interesting time, and explosive time of growth with Periscope adding that producer component, adding VIP status to people, to content creators. You’ve got Instagram, which looks like it’s testing to go have live component to it as well. It is all just really interesting.
You guys really came in at a perfect time to say, we’re on the cusp of all this growth. We are bringing together the communities, so you guys can grow with us. I love that you guys are facilitating that. A quick question too, let’s talk about these livestreamers who come across be.live, how can they contribute to be.live? You go to your website, which I love, you guys have those little thumbnails, you guys can see the visual of someone, whether they’re in a Q and A, they have a blog, or something like that. How can we livestreamers contribute to the be.live community?

Marc Gawith: Yeah, so right now, if you have something that you would like to contribute, we would definitely love to see it. If you have something that you do, on a regular basis, please feel free to send it to me. Currently, we are in the process of putting together a way that you can submit your videos. Ultimately, we’re also thinking about how we can share, or give someone access to our Facebook page, so if someone has a live video that they want to do and they want to basically, post it live to our Facebook page, and that’s what we’re doing right now.

Rachel Moore: Yeah?

Marc Gawith: Ultimately, send it to me, you can email me. My email address is marc@rs.live. I’m happy to review those. In the near term, we are going to be putting together some way for people to submit, whether that be some sort of dropbox or drive. Something where we’re able to give out the link and people can simply post to it, but can’t necessarily edit, or make changes. The site is all about community, it’s all about the live video community, and we want you to feel free to submit your videos and ideas. We obviously, will have a vetting and a review process, so not everything that gets submitted will be put up there but, we want to highlight the things that people are good at.

Rachel Moore: Nice.

Marc Gawith: For me, I might be good at the on camera stuff, but someone else might be good at the off camera stuff, and the technical integration, or setting up RTMP connections, and OBS, and things like that, where people take broadcasting, and things like that. If you have something like that you want to share, we would love to feature that. If you’re setting up, if you’re a producer, or you’re setting up, a multi stream with some sort of custom RTMP settings, I think that would be really cool to share.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: Also, if you’re working with any specific production company, group or something like that, that put on professionally broadcast events, or shows. Like I know Enlightened Audio Visual, I’ve worked with them in the past, things like that where it’s like, we really want it to be a resource page for, if you as, you’re a small business owner and you’re consulting with people on live video. We want you to be able to send your potential consumers, your potential customers, to the site to see, this is what’s happening, I’m involved with this, here’s all the cool stuff that’s happening. Here’s how you can leverage it, and basically use it as a resource, to help you promote your own business.

Rachel Moore: I love that. Seriously, you’ve got that giver’s gain, that give to get mentality, which I love. I do love those kind of entities and people out there who are just like, hey, can we help make this all better for everyone? That’s where the gain is, and I love that you guys have that mission to just be that resource, to let people learn. I think we can all agree, we’d much rather see quality livestreams out there, versus just people sitting on their couch eating chips, with crumbs, and being like yes, I’m live right now, it’s amazing. Everybody’s got their purpose, but yeah.

Marc Gawith: Right, right. I think when livestream started it was a lot of that. It was a lot of people just like, oh, I’m going to sit here and eat this cheeseburger, and people can watch me eat my cheeseburger, or whatever it was right? As livestream has grown up, if you will, people have started to realize, no, this is something that I can really leverage for myself, if I’m a small business owner, for promoting myself, if you’re trying to build your own personal brand, if you’re trying to build your, if you’re a company, or your company’s brand, it is a powerful tool. I think that’s what we really want to highlight is, how you can really use live video as a tool for self promotion, brand promotion, et cetera.

Rachel Moore: Absolutely. Let’s talk a little but about that too, about that promotion thing. One issue that all of us livestreamers try to tackle constantly, and any time a livestream platform is asking us, well what do you think, what do you need, what do you want? Discoverability is always in the top five. We need people to be able to find us, and I do want to circle back to the .live thing because I think that’s an awesome way to do that, but we have judged often, platforms we’ve decided to start using, with how easy is it for someone to got to that site, go to that place and find me, find my live stream. That is a major challenge for us. How does be.live support livestreamers for discoverability?

Marc Gawith: Yeah. I think how we are addressing it initially is, if you have live video that you want to contribute, when were basically showing the best of, we’re basically pulling that information in, we’re tagging it, we’re transcribing everything so there is text that can be searched. Ultimately, we want you, as the consumer, to be able to share that. If you’re on be.live, if we basically highlight your content, ultimately, it’s going to have that element of discoverability based off of our community members sharing it with each other, sharing it with the customers that they’re trying to reach, any consumers out there that are maybe trying to get involved with live video. That’s how the discoverability aspect comes in is, us highlighting something that’s really cool, driving people back to be.live, and having it be the go to site.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: We want it to be synonymous with live video. Like, if someone mentions live video, and how to, be.live should be in that same breath right? That’s how we’re thinking about it. We would love, obviously, as each person contributes to the site, to share the be.live website as a resource. That’s where we start to build up that community. We start to build the dicoverability where people come back to search for the best of and see all of that, that’s highlighted, regardless of the platform that you’re on.

Rachel Moore: I think that’s great too, and again, providing that conduit for us all to find each other’s stuff. That segues nicely into the next question. I know you guys, particularly you Marc, but be.live as well, you guys are involved in conferences and meet ups, because again, as much as we’re on live video, we sometimes do actually meet each other in person.

Marc Gawith: Yep.

Rachel Moore: You guys tend to, you recognize that and remind each of that, and those places so, can you talk a little bit about how be.live is involved with live video events such as conferences and meet ups and such?

Marc Gawith: Yeah. Obviously be.live, we think about be.live as this concept of being live. What does it mean to be live? That means being at live video events and learning from the people that are there, being immersed in the community and so, Summit Live specifically, that are my good friend, I think , maybe you know him as well, Ryan Bell.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: He was instrumental in starting, we are a title sponsor of that event. They actually made the switch from periscopecommunitysummit.com to, summit.live, to encompass every platform. We want to be where the live video creators are.

Rachel Moore: Yeah.

Marc Gawith: Whether that’s in live video, and practicing what we preach, which is a big part of it, but that’s also the other part of it, is being at the events that they go to, meeting those creators face to face, creating that rapport. The only reason that we are where we are, is because we’ve done that. We’ve met a large majority of the live video creators in this community. I’ve met most, I think everyone, face to face. I don’t know that there’s one person that I interfaced with, that I haven’t met in person.

Rachel Moore: Mm-hmm (affirmative). Yeah.

Marc Gawith: As great as live video is in helping us further that relationship, I think meeting that person initially face to face, or meeting that person face to face, just goes a really long way, and in basically, taking that relationship to the next level.

Rachel Moore: Yeah.

Marc Gawith: We want to be a contributing member of the community, whether that’s through strategic partnerships with live video creators, whether that is a sponsor, of an event. We want to be where you are. I’ve had the chance to speak at different events, live video events. I was at the LiveFronts. Speaking an event next week in London, at a digital marketers conference, but all about .live and Alex Pettit, and Victoria Taylor, are coming into the city to be on the panel, with us.

Rachel Moore: Nice.

Marc Gawith: We want, in any situation like that, were we have the opportunity to have a speaking slot, be on a panel, if there’s an opportunity for us to involve others, we want to involve the other people that basically, are helping us to tell our story.

Rachel Moore: Nice. I think that’s great. Again, I got to meet you, I met you in person at Joel Comm’s social media shenanigans, here in Denver.

Marc Gawith: Yep.

Rachel Moore: Which again, I love that there are all these ways, and places that we can meet each other. Livestreaming is providing such an amazing way, I mean, we’re all used to social media, typed words and everything but, my gosh, being able to connect with people, livestreaming, and then to meet them in person. Talk about building relationships. That’s one reason I really love this medium and I love that you guys are there too. I know we’ve got several people watching too, who are also in the livestreaming space, so thank you guys for watching as well. If I’m not asking a question that you want asked, please make sure you guys comment, because I’ll see it, and I’ll post, and Marc can address it. Which leads me yet, to another question, and we touched on this a little bit earlier, and some people too, who are commenting and watching today, are already in this trend, but you talked about the .live thing, the .live URL and being able to direct people there. I believe that your website, be.live, has a nice way for someone to usher themselves into that trend. Can you talk a little bit about that?

Marc Gawith: Yeah. If you go to be.live, we had everything laid out in tiles, as you mentioned earlier. One of those tiles is dedicated to being able to search for your own .live domain name. Most of the creators that we highlight on the site, I think actually a hundred percent of them, right now, have their own .live domain name. Which obviously, at the end of the day, we’re definitely promoting that. We’re promoting the fact that there is this new domain extension that’s created specifically for live video creators. It’s very descriptive, it tells people exactly what they’re going to find. We wanted to incorporate that into the site, obviously, for people to do a quick search. Yeah, the .live domain name is definitely a huge priority for us. It just so happens, that a hundred percent of the people that are featured on the site right now, are believers in the .live domain name.

Rachel Moore: Yeah.

Marc Gawith: Which is one of the reasons that we created the community in the first place, is we wanted to highlight those that are highlighting us and give back, and amplify their message, at the same time, amplify our own. You said it earlier, it’s that give to get mentality. That’s what we are, at least, I’m passionate about. I want to help other people, and if they help me along the way, then that’s great as well.

Rachel Moore: That’s right, that’s right. This actually came up last week, so people don’t know, we’re doing one again today, but Wednesdays at three p.m. eastern, I host a Twitter chat called, Let’s Livestream. It takes place on Twitter at the hashtag, letslivestream, but, we figured, we’re talking about livestream, it makes sense to also livestream the Twitter chat, as best we can. I always go on Periscope during the chat, Periscope just being so closely, natively tied to Twitter, and usually just give a verbal, livestream rundown of the questions, and people will actually ask and opine, within that Periscope broadcast, of what their answers are.
I am going to call out Doug from Frameable Faces, if you guys are familiar with Frameable Faces, they’re a rather big deal on Periscope. They go live, at least a couple times a day. They’re hilarious. They’re in the photography industry. THey’re awesome, they’re totally fun and engaging. They’re doing it right. I know he was in the Periscope broadcast for last week’s chat, and he was talking about the question I’m about to put up here. Why is a .live domain an improvement over just using .com? Considering the notion that, sure, you can in some cases, embed a live stream into your .com site. What if you’re a brick and mortar business that has a .com, you’re trying to drive traffic there, how does a .live, if you have livestreaming going on too for your business, how does a .live improve your business, your digital footprint, in addition to a .com? Can you touch on that a little bit?

Marc Gawith: Yeah. I’m not trying to say that a .live domain should replace your .com. That’s definitely not the message that I’m here to send.

Rachel Moore: Sure.

Marc Gawith: What I’m here to basically say is, you can use a .live as a compliment to your .com. Let’s just use a large brand for an example. Home Depot. You go to homedepot.com, you expect to see everything that they sell at Home Depot, maybe coupons that they’re touting, you know, whatever. There is a lot, a lot, of content on homedepot.com. It does not make sense to put Home Depot, a live stream, on that site.

Rachel Moore: Right.

Marc Gawith: It’s just going to muddy it up, it’s going to create more confusion for the consumer. If you have hometdepot.live, it’s the same, to the left of the dot, it’s the exact same, it’s just a different TLD, as they refer to it, or domain name.

Rachel Moore: Yeah.

Marc Gawith: Now, you start to basically, ingrain that behavior. Someone goes to homedepot.live, they know they’re about to see live content from Home Depot, whether that’s some sort of company event that they’re doing, whether that’s some sort of livestream, talking about some new product, maybe then, they start to use homedepot.social, and that’s where they have all their social media aggregated.

Rachel Moore: Right.

Marc Gawith: There are a lot of domain names out there that now are more descriptive. I think Doug said, well we already have our .com, and that’s great. I think the common misconception is people think, well, I have a new domain name, I have to build a new website. That’s not the case at all. I have a hundred domain names, and right now I just use them for redirects. I think I have mine, I like bowties, I thought .ninja was fun so I’m going to bowtie.ninja. I basically use that as the redirect to my Snapchat, so people can add me on Snapchat just simply by typing in bowtie.ninja, and it simply brings them to my add page, and they can click add.

Rachel Moore: Nice.

Marc Gawith: It’s a way for you to simply create a branded URL shortener, if you will.

Rachel Moore: Yeah.

Marc Gawith: I have marc.social that goes to an about me page.

Rachel Moore: Mm-hmm (affirmative)

Marc Gawith: About.me, gives you the ability to set up a free social media, almost aggregator, with a little bit of text on there. About.me, I just simply have marc.social redirected to my about.me/
Marc Gawith, because marc.social is much easier to remember than that. That’s how we are thinking about, and positioning the new domain names. I would love, love, love for Doug and Ally to get frameablefaces.live, and use that as their call to action, which would be great.

Rachel Moore: Sure.

Marc Gawith: Doug, if you hear this, hit me up, happy to talk about that. If you don’t mind, Barb just posted.

Rachel Moore: Go for it.

Marc Gawith: Barb mentioned that she is crushed at the way that .live pricing is going. It’s not the same for everyone looking for the same domain. How come? I think Barb, what your mentioning, is there are different domain names have different prices depending upon the frequency at maybe which that domain name gets served up in search results. These new domain names have gotten a lot of benefit from the things that we’ve learned from twenty five plus years of historical .com sales, so we’ve had the ability to go through and say, okay, what are the best properties in .live? A domain name like video.live is going to be much more expensive than marcgawith.live.

Rachel Moore: Right.

Marc Gawith: Those two domain names aren’t on the same playing field because, a domain name like video.live is super generic, there’s huge benefits from an SEO perspective for a lot of these domain names. Barb, we have gone through and priced domain names based of off different criteria. We have an entire team that basically, that’s all they did for forty different domain names. They’ve gotten really good at looking at it. There are some that have slipped through the cracks, but if there’s a domain name that you’re interested in, I’m happy to talk to you about it, explain to you the reasoning behind it. We definitely don’t want this to be some sort of mystery, and want to be able to provide that transparency to those of you that are interested in getting a domain name.

Rachel Moore: Yeah, and just to speak from my own experience, I went ahead and secured a few .live domains, I did rachel.live, I did rachelmoore.live, and then a reallysocial.live. That’s actually how you and I got acquainted Marc, was because I had my blab show. I was doing something on, when and where social media, and that’s when we had you on as a guest, and we talked about these custom domains. I already had a .social domain for my business, really.social, which, and you guys had the .socials and the .live domains. To that end, I did get some .live domains. I know the rachel.live, was more expensive than the other two but, I assumed, I’m like, well, I’m sure I’m not the only Rachel out there who was maybe looking at a .live, therefore it made that cause the price to be larger. I know, I was like well, I’m just going to need to get it because, it’s better. I was talking to someone about building a social media manager business the other day, and when you’re naming your business, you have to look at many things, not the least of which, it a domain.

Marc Gawith: Mm-hmm (affirmative)

Rachel Moore: Trying to grab all those, and any time you do grab a domain, if you are getting a .com, usually, best advice is to always get the .net, the .org, so that anytime someone is looking through online, they’re going to be redirected to you. The same applies to the .lives, and the .socials. You want to stake your claim and get those things because that’s your brand and you want to build it. Alas, the costs do mount up sometimes, but in the end it’s worth it to have that to where nobody’s going to be in doubt of where they’re landing when they type that domain in, right?

Marc Gawith: Yeah. Ultimately, I think that there is a lot of people that would say, well, if I have to buy every domain extension, that exists now, that’s a huge carrying cost, and it is.

Rachel Moore: It is.

Marc Gawith: I totally agree with you. However, you can be strategic in the way that you select them. Yeah, .com, .net, .org, the ones that have been around for a long time, but you probably don’t need .attorney. If you’re not an attorney, or you don’t have an attorney on your staff, it probably doesn’t make sense for you to have that. If you have a .com, and you’re also doing live video, it would probably make sense to have your .live domain name, even if you don’t know what you’re going to do with it initially, I know Fanzo always says, FOMO, you know the fear of missing out. That’s why I bought marc.live. I didn’t get a discount on it. I paid the full retail price of a hundred and twenty five dollars for marc.live, but I was like, if I’m the person that’s out there talking about this, and I don’t own my own domain name, first and foremost, what does that say, but secondly, it’s like no, that’s cool. Marc.live is really cool.

Rachel Moore: Yeah.

Marc Gawith: I definitely wanted to have that. Barb, definitely want to circle up with you, offline, about some of the stuff that you have. I would love to hear what you’re experiencing. Definitely would love to address it if I’m able to, or put you in touch with the right person to. If you have some time, and would love to send me an email about what you’re experiencing, I would love to definitely address that.

Rachel Moore: That’s Marc, marc@rs.live, is your email correct?

Marc Gawith: Correct.

Rachel Moore: I’ll just pop that up there. Cool. Well, we’re coming up on the end, and again I appreciate the questions and the interest you guys are showing. Again, you guys, follow be.live. They’re here on Facebook if you type in .live, that’s where they are located. Also, they’re on Twitter, and they were on our Twitter chat last week and hopefully will be again, in the future. Again, Marc, I seriously want to thank you for your time today. Is there any parting thought that you’d like to give us about be.live that we haven’t covered, or just that you want us to remember from today?

Marc Gawith: Yeah. Ultimately I would just like to encourage you guys to feel free to make suggestions. If there’s something that you would like to see added to the site, a way that you would like to see it organized, anything that is missing. Ultimately, we want to put in a live feed, on the site, being that it is live. I think that’s our next step, is putting that in. We’d love to just get your feedback. There’s nothing too big or too small, anything that you’d like to share, feel free to contact me. We have weekly meetings on this, so we’re vested and invested, in making this site continue to be a part of the community. Feel free to share your thoughts an ideas with me at any time.

Rachel Moore: Cool. Thank you so much for that and, I think that does speak to even in today’s realm of selling and service, all happening on social media, because it is, to have that open pathway for us to give you guys our feedback. You care about the livestreamers and you’re trying to help us all accomplish what we want to accomplish with this medium, and it’s great to have you guys as a resource. Again, you’re speaking my language, I love giving to get and being out there to help people do this better. May we all do livestreaming better together and guys, go get in touch with be.live. Go visit the site. Go follow them on social and we’ll be in touch with be.live going forward and, I’m sure they’re going to be holding our hands as we all go forward and grow as livestreamers. Marc, thank you so much for your time. Thanks again to .live for allowing me to broadcast this face to face interview, over the .live Facebook. I know I’ve shared it out to a few groups and such, and I will give my last little plug, that out Let’s Livestream Twitter chat is in about, just a little over an hour. Three p.m. eastern time, on Twitter, if you go to Twitter at that hashtag, you’ll find all those things we’re doing. Marc, thanks again for your time today.

Marc Gawith: Yeah, thank you so much Rachel. I appreciate you allowing me to have the opportunity to answer the questions a little more in depth, and use slightly more than a hundred and forty characters.

Rachel Moore: That was tough wasn’t it? It’s a challenge.

Marc Gawith: Thank you so much. I appreciate it.

Rachel Moore: Thank you guys, we’re signing off, and we’ll see you elsewhere in the livestream universe. Little shout out to Ross there too. Bye guys.

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Comments 27

  1. Alfredo Tigolo

    thanks for sharing Really Social and DotLive

    9 November, 2016
  2. Ross Brand

    Hey Marc Gawith

    9 November, 2016
  3. Ross Brand

    Hi Rachel Moore

    9 November, 2016
  4. Ross Brand

    Hey Alfredo Tigolo

    9 November, 2016
  5. Ross Brand

    I am now redirecting my RossBrand.LIVE to the FB page where I stream instead of to the platform where I am hosting.

    9 November, 2016
  6. Alfredo Tigolo

    its all about community Ross Brand Really Social DotLive Marc Gawith

    9 November, 2016
  7. Ross Brand

    Great stuff, listening while working in another browser if you don’t see me commenting πŸ™‚

    9 November, 2016
  8. Claudia Santiago

    Hola amigos!

    9 November, 2016
  9. Claudia Santiago

    Grt to be here with you all! πŸ™ŒπŸŽ‰

    9 November, 2016
  10. Ross Brand

    Hey Claudia Santiago

    9 November, 2016
  11. Claudia Santiago

    Hi Ross!! Excited to see you on TheShow.Live today πŸ™ŒπŸŽ‰

    9 November, 2016
  12. Barb Tomlin

    I’m totally crushed at the way .live pricing is going.It’s not the same for everyone looking for the same domain name, How come?

    9 November, 2016
  13. Claudia Santiago

    #LetsLivestream love it

    9 November, 2016
  14. Claudia Santiago

    I have .com as main site and my Livestreaming shows are on my .Live – serves my audience directly

    9 November, 2016
  15. Barb Tomlin

    I’ve been with Bulk Register, part of the Rightside family, a LONG time and I’m being hit for higher pricing of .live domain names on domains I hold .com or .net addresses for. :'(

    9 November, 2016
  16. Claudia Santiago

    I see it like departments/boutiques to help my audience have a better experience so they don’t have to fish around.

    9 November, 2016
  17. Barb Tomlin

    Well, customer loyalty should mean something to Bulk Register and the Rightside family.

    9 November, 2016
  18. Claudia Santiago

    We have a few .Live & .Rocks πŸŽ‰ …..May need .social soon

    9 November, 2016
  19. Ross Brand

    I already had a .LIVE when you had Marc on Blab, but bought about 10 or so that day after the show haha

    9 November, 2016
  20. Claudia Santiago

    Lol… Ross…. .live πŸ‘€12 step needed

    9 November, 2016
  21. Barb Tomlin

    I’m sorry but I think pricing to existing customers should have been taken into consideration at the launch of live. We should have been offered the .live first at our pricing. Bad customer service practice, IMHO.

    9 November, 2016
  22. Claudia Santiago

    πŸ˜‚πŸ˜‚πŸ˜‚

    9 November, 2016
  23. Ross Brand

    Thanks Claudia Santiago! Looking forward to TheShow.Live

    9 November, 2016
  24. Ross Brand

    Great chat

    9 November, 2016
  25. Claudia Santiago

    Great stuff guys! Thanks β­οΈπŸ†β­οΈ

    9 November, 2016
  26. Claudia Santiago

    Be.Live πŸ™Œ

    9 November, 2016
  27. Claudia Santiago

    #letslivestream πŸŽ‰

    9 November, 2016